Monthly Archives: September 2016

The Queen of Unicorns Has Broken Ground

Doe Deere might be one of the most under rated makeup game-changers in this age. Because of her courage to go beyond the natural look, she spoke for millions of women who wanted more than the safe makeup of her time.

Growing up in Russia, she never had big aspirations. Her greatest dream was to become a musician, which she completed while living in New York at 17 years of age. Her life was centered around doing what she loved, and she wanted to express that in her image. When she couldn’t find the makeup to emulate what she wanted, she created it herself. With this new dream she moved to Los Angeles and created Lime Crime Makeup.

With Lime Crime Makeup there is nothing natural about your look. Bold colors and bright pigments are their foundation. Their lipsticks and shadows guarantee to make you the center of attention no matter where you go. Because of her outgoing personality, she landed her amazing husband whom she says has helped her realize her dreams more than once.

To achieve her new dream, she didn’t do anything half-way. Just like her bold move to halfway across the world for her music, she studied at FIT in New York to achieve her new dream. As the makeup world slowly adopted a look outside the neutral tones in 2008, Lime Crime became a centerpiece. Doe Deere was bringing out looks like dark lipsticks and bright unicorn hair to the in-crowd. Fast-forward to 2016, and celebrities right and left are following in this Russian dolls dream.

Now known as the “Queen of Unicorns”, Doe Deere is breaking new ground every chance she can. Her introduction on her website says, “I make makeup for boys and girls like me, who express themselves unapologetically. Lime Crime is freedom to be you”. How awesome is that?!

You can visit her website where she has a community to help you with your makeup adventure. Here you can find eye and lip makeup of all difference genres like heavy metal and unicorn lipstick. The most inspiring part of her website is the “#limecrime” link which takes you to the many people who support her cause. Get ready to be awed and inspired by the way people combine her makeup uses. Get ideas, share your love for crazy makeup, and hopefully create friendships thanks to Doe. As for what she plans in the future, to continue her dream to express through her makeup and famous unicorn hair.

Follow Doe @doedeere

Maryland to Unveil another Kabbalah Center

For all the students of Kabbalah teachings, a new Kabbalah center established in Maryland is here to make their lives even easier. Maryland residents who are avid followers of the Kabbalah teachings will cut their trips to Los Angeles as they will be able to access the pool of resources and knowledge associated with Kabbalah in Maryland.
The Center will open its doors to those who want to quench their thirst for spiritual guidance on September 29th. During the opening ceremony, the center shall offer a beginners’ guide on the basics of the Kabbalistic practices.

During the re-opening, the center shall also offer discounts of 40% on purchase of books and literature that they will be selling. The center will also give teachings on the relationship of the practice to astrology. Kabbalah shares close ties with astrology; many Kabbalah leaders have even published books on astrology.

Since the building was acquired, it has remained closed to facilitate renovation and construction of the spaces that shall be used as lecture halls and study areas where books shall be availed. Through its headquarters, the center shall attempt to make the study of its traditions universal.

Kabbalah Center’s popularity in USA and across the world has been on the rise. Dr. Rachel Glick, a Clayton counselor, credits the Kabbalah Center with helping her overcome her fears, grow professionally, and build stronger relationships.

What makes the practice more attractive is the fact that you don’t need to be of any precise religion to practice it. Because of the scientific advancement and discoveries that are made, many people have shifted from the mainstream forms of worshiping and are trying to find something that is more “real” to them.

Kabbalah has also been adopted by celebrities. Madonna was reported to be an active member and even went ahead to reserve Fridays for visiting a Kabbalah center. Other stars, such as Ashton Kutcher and his soul mate Mia Kunis, have also shown their association with Kabbalah publicly.

For instance, Mr. Kutcher and Mia Kunis were spotted in Israel for the funeral service of Rabbi Philip Berg. The Kabbalah Center was established with the aim of spreading its teachings on unity and charity throughout the world and providing a platform where people can come and learn about it.

The Importance of Knowledge When It Comes to Online Reputation Management

What one doesn’t know could hurt him. This saying is especially true when it comes to online reputation management. People need to know a lot about what is going on with their own brands so that they could know whether or not there is a problem that needs to be addressed. For one thing, online reputation can be very unpredictable. This is especially true of a large corporation that involves a multitude of people. All that needs to happen is one person who is not the owner or in any position of leadership to step out of line. Then there will be a scandal.
This is why it is important for the brand owner to keep on top of everything that is happening with his brand. He will know when he has to make the tough decisions which may include getting rid of the problematic individual. Another reason to keep on top of the brand is so that one could know where the brand is moving away from the intended image. Therefore, the owner of the business could get his brand back on track. Running a business can be a full time job depending on the industry that one is in.

Fortunately, the business owner can hire help. There are online reputation management companies like that are familiar with the activity. They will keep track of everything that is going on with the brand. They will work out when it is time to do a press release. They are also involved in PR campaigns which are meant to improve on the image of the brand. They also know how to find every mention of the brand. One of the ways that they do that is by downloading a tool that tracks every mention. These tools are available to the business owner to download for himself.


Lime Crime Stays In the Middle


The makeup industry is filled with all types of different brands. People that are buying makeup have choices. There are expensive brands like Sephora and Revlon. There are also some cheaper brands like Omni Clear and LOVE Alpha. What Doe Deere has managed to do as the CEO of Lime Crime is fit her brand of makeup snugly in the middle. It isn’t expensive to the point that young women cannot afford it, but it also isn’t so cheap that consumers wonder if they are getting a quality product.  All part of the reason that Lime Crime is so popular with the major makeup buying sites like Doll’s Kill, as well as UrbanOutfitters.

There is an old adage that states that you get what you pay for. This is the simplest way to say that consumers have to pay for quality if they expect quality. Doe Deere knows how the cosmetics game is played, but she also knows her Lime Crime customer base. She knew that young girls would be the core of her fan base. There would be some limitations on making products that were overly expensive. She doesn’t have to make her prices astronomical to make a profit though. Lime Crime has the ability to stay comfortable in the middle ground with prices because Doe Dee has been able to cut expenses in other places.  She also has fun writing about the company on the official Lime Crime blog curated by Doe Deere herself.

First, she has stated that her products are the result of cruelty free testing. This is a boost to her marketing campaign. Now that there is some thought that other makeup companies may be testing products that result in animal cruelty is giving this brand a leg up on the competition.

Her second strategy for cutting costs deals is her ability to sort out the way that her customers are actually discovering Lime Crime. She has bypassed the fancy star studded commercials that some other companies are using to engage customers. This is where a large part of the money towards operation costs go for big companies. That is why these companies have such expensive products. Customers have to consume the cost of marketing that is spent to promote the products. With Lime Crime all of the marketing is done online. This allows her to lower prices, and make them more easily available on Amazon.