Category Archives: Jessica Alba

Jessica Alba Joins Apple’s Newest Show

Apple’s upcoming reality show has just signed Jessica Alba as a mentor for up-and-coming app developers on the pending show Planet of the Apps. She joins fellow celebrities, Gary Vaynerchuk and Gwyneth Paltrow, all of who have dual careers as entrepreneurs and celebrities. While Apple has yet to release details of the show, the company is clearly focused on recruiting a star-studded cast to draw attention and balance out the inexperienced app developers currently being cast.

Jessica Alba may be best known for her appearances in The Fantastic Four and Dark Angel, but this raven-haired celebrity has been quietly building a billion dollar company. Based on her difficulties to find natural products during her own pregnancy, Alba’s The Honest Company has provided organic household goods since 2011, initially launching online and in Whole Foods and CostCo. Target stores later picked up the brand as well. The company has grown steadily and recently launched its Honest Beauty line of make-up.

Original online content is big business these days, with Netflix and Hulu signing multi-million dollar deals with big celebrities like Will Smith. Apple hasn’t specifically stated whether Planet of the Apps will be launched via iTunes or traditional television, but it would make sense for the innovative company to keep its show on its own distribution networks. With casting still under way and shooting yet to start, Planet of the Apps likely won’t be released until mid-2017.