Category Archives: Marketing

Marketing Lessons from Victoria Doramus

The marketing industry has drastically changed over the past decade. Many professionals struggle to advertise to clients effectively. Young people respond to much different advertising techniques than previous generations. With online marketing, it is possible to reach millions of people with a single video.

Companies need marketing experts more than ever. Victoria Doramus is a marketing professional with decades of experience in the industry. She recently gave a speech about the importance of advertising and shared basic marketing lessons for business owners.

Satisfied Customer

Victoria believes that a satisfied customer is the best advertising any business can have. With online products, some companies spend money on fake reviews to increase sales. Victoria thinks this tactic is unethical and a waste of money. A genuinely satisfied customer will go out of their way to tell others about the product or service offered.

Spend Money Strategically

Some business leaders wrongly believe that spending money is the best way to increase sales. Although spending money on advertising is essential, in today’s economy a more strategic approach is necessary. Victoria tells business owners to put advertising dollars towards converting potential customers. A business owner should understand where the potential customers are. For example, a business can have a much more effective advertising campaign on social media by advertising only to customers in a particular age group or income bracket.

Hiring Marketing Employees

Another critical aspect of improving marketing is hiring passionate marketing employees for a company. An employee should be excited about the product or service offered by a company. Advertising should be a part of the culture of any organization. From the moment a potential customer interacts with a company, a possible sale can be lost by poor customer service.

Other Advice

Victoria has had a successful career because she genuinely enjoys her work. She consistently tells students to enter a field they are passionate about. A true passion for work can make a substantial difference in a person’s success.

Reference: https://medium.com/@victoriadoramus

Entrepreneurs Take The Economy to the Future with Market America

Our access to technology is changing the way we do everything. From how we communicate, to how we shop and work. Those with the initiative and imagination are moving right along with this evolution to create an entirely new economy and global marketplace. Market America was founded in 1992 with the vision to help individuals evolve along with technology to create this global movement.

Market America strives to provide the resources, tools and technology to independent business owners and aspiring business owners to make sure that their concepts and products can compete and succeed in this new age of digital business and ecommerce. The UnFranchise program, fueled by Market America, makes it possible for entrepreneurs to create an ongoing income in the digital marketplace. This income generation in turn spurs on greater business investment from the individual. This healthy cycle of progress and growth is what makes UnFranchise business participation successful long term.

Entrepreneurs all have one thing in common, and that is a desire to be independent and forge their own way in the business world. Market America fosters and nurtures this independence while also providing a secure underpinning of education and resources that the business owner can benefit from. This enables these owners to be in business for themselves, but not by themselves. You are in charge, but you are not in this by yourself.

Through their affiliate site Shop.com, independent UnFranchise owners can get their products and services moving and generating income faster than ever before. Online marketing and ecommerce is an entirely different platform from traditional brick and mortar trade. Having a strong hand to lean on and guide you through the different aspects of marketing and ecommerce success is a priceless advantage.

Shop.com boasts itself as one of the largest online retailers active today, which offers consumers over 35 million products and services worldwide. Shop.com and Market America provide the perfect avenue to connect consumers with the business owners who have the products and services they need and want.

Market America now has corporate headquarters in ten countries world wide, making them a powerhouse of global enterprise.

https://www.instagram.com/marketamerica/

Everything You Should Know About White Shark Media

White Shark Media is a leader in the area of digital marketing. The organization is focused on helping small and medium sized enterprises with their digital marketing campaigns. The company is thus far rated as one of the fastest growing digital marketing firms in North America.

The growth that it has achieved is because of its commitment to excellent customer service and running cost effective campaigns. Essentially, the company offers its customers value for money, while at the same time offering a listening ear.

The White Shark Media, once described as a boutique agency, has grown to a behemoth that assists its customers all over America. The company utilizes proprietary marketing tools and unique tactics that are a sure recipe for success.

Another feature that ensures they deliver quality to their customers is their tracking policy. The company uses many tools including Google Analytics, keyword tracking, and in-house tools to prepare results. Consequently, customers get to see how the money they spend on their online campaign is bearing fruit.

 

Major Achievements

 

The company prides itself on being able to retain customers. Since their founding, they have managed to retain the first customer with whom they began working with. Additionally, the company currently employs over 150 customers in three countries.

In early 2012, Google recognized the impact that this company was having. As a result, they were given an invite to Google HQ. They were assigned a team that would help the company integrate better into the Google search engine. Because of the close working relationship with Google, the company received the SMB Partnership from Google in 2014. At the time, it was among a small group of 29 companies that had received the recognition. Google has very strict standards as to who can qualify for this award.

Additionally, Microsoft has recognized the company. The result is that the company was requested to join the Bing Ads Authorized Reseller Program. It is because the company has shown the ability to deliver value for small business owners.

 

What Their Customers Think about them

 

One of their customers appreciates the company’s dependable communication channels. For one, he appreciates how fast follow up questions receive replies. He is quite appreciative of the company’s ability to break down AdWords data into simple layman terms. Other customers have also posted positive reviews. They mostly praise the company for helping them increase their conversions.

 

The Future of White Shark Media

 

The company has plans to double its operation in coming years. Additionally, it intends to continue offering the same high level of service to its customers.