Category Archives: Online Marketing

GreenSky Credit-A Valuable Financial Technology Lender

GreenSky LLC (formerly called GreenSky Trade Credit, LLC) was founded in 2006 as a financial technology organization based in Atlanta. It offers technology services to merchants and banks for making loans to customers. The loans could be for healthcare, home improvement, and solar purposes. GreenSky credit program gets its funding from state-chartered, federal, and federally-insured financial companies. GreenSky credit program has lent about $5 billion from 2012 to 2016.

How does the company operate?

GreenSky company exists among fintech companies such as Lending Club Corporation since it doesn’t spend its capital on loaning processes. The company makes loans available through its GreenSky mobile app to its merchant customers ranging from retailers to self-contractors who deal with items like furniture as well as advancing home services such as window replacement and roofing. GreenSky Credit firm offers other services such as elective medical procedures and the use of credit cards to cater for the enormous projects from its customers. It provides loans to its customers at a fixed period and a fixed interest rate which has contributed to its business expansion.

Capitalization and valuation

The organization was started in 2006. In 2016, the company generated a capital of $50 million and established a lending plan of $2 billion with Cincinnati’s Fifth Third Bancorp. The move led to GreenSky being rated at $3.6 billion, an improvement in its valuation since its 2014 $300 million fund-raising round. The earlier rounds included investors like QED Investors, TPG, Iciniq Capital, Wellington Management, and DST Global.

The valuation of GreenSky Credit in 2016 groups it among the most valued privately owned startups in financial technology. In 2018, the company set its IPO stipulations to 34.09 million stocks at $21-$23.

Employment and management

Currently, the firm has employed at least 1000 staff. The main representatives include;

  • David Zalik- co-founder and CEO since 2006
  • Tim Kaliban- Chief Risk Officer and president
  • Gerry Benjamin- Vice Chairman

An overview of David Zalik

Mr. David Zalik serves as the CEO and Co-Founder of GreenSky, LLC. He is also the Chairperson of the Board of Directors. Mr. Zalik has also co-founded other organizations like Phoenix, LLC, The Rockbridge Commercial Bank, and The Resource Institute. At RockBridge Commercial Bank, David Zalik was a Director. He worked in the Board of Directors on the Marcus Community Center, Hands on Atlanta, and the Jewish Federation of Greater Atlanta.

Mr. David Zalik is a qualifier for 2016 Entrepreneur of the Year. Other awards he won include;

  • 2000- Abe Schwartz Young Leadership Award
  • 2003- Catalyst Year’s Entrepreneur Award

Why Having A Wikipedia Article About Your Business Is Beneficial

Creating a Wikipedia page for your business or company can have many benefits. First it will establish credibility for your business. Wikipedia is highly reputable in the eyes of many people, including many scholars and professionals. It is a respectable source of information. Therefore, establishing a Wikipedia page for your business or company will make it seem like it is a credible and trustworthy business. 

In business, earning the trust of customers is crucial. Without people trusting your business, its services and its products, a business cannot survive for long. People nowadays search the net extensively before deciding to order food, products or hire contractors from businesses. Having your very own Wikipedia page will help you earn the trust of potential customers. With greater trust, your business should see greater business and more customers flocking to it. Trust plays a similar role to reputation for a business. Lose the trust of customers and the public and your business or company can come tumbling down and crash. 

Another reason to establish a Wikipedia page for your company is to provide information about your firm and spread the word about it. As stated previously, more and more people are searching for goods and services online nowadays. Not only are they searching for goods and services now, but they are also searching for information about companies and the services they offer. Having your own Wikipedia page will help place your business out there on the net, thereby increasing the exposure you get. If you don’t place your business out on the net through a Wikipedia page, you are giving another business the edge over you. With your own Wikipedia page you will gain a footing on the internet that can prove to be invaluable in attracting and retaining customers. 

Wikipedia business page creation can be tedious. Wikipedia requires that every one its articles published online abide by its set of guidelines or “rules.” This can be a discouragement to many companies and businesses that lack the expertise and will to publish a professional article about their company on Wikipedia. There is a way to have a highly professional and accurate Wikipedia article written about your business. Get Your Wiki is a company that offers Wikipedia writing services for a nominal fee. The professional Wikipedia writers for hire at Get Your Wiki are well versed in writing articles and they are familiar with all the requirements of Wikipedia’s writing policy. Get Your Wiki gives businesses and companies the ability to get on Wikipedia and take advantage of all the benefits that come with having a professionally devised article published online.

Best Ways to Target SEO Keywords

Provably, keywords are the most significant rudiments in search engine strategy and the entire search engine advertising campaign. These keywords will be used to target your desired audience, classify your business and edit what the content of your website will be like. Search engine keywords have evolved over the years and can now produce the best results to the end user. However, some out-fashioned tactics can be seen in some websites. Some of these websites employ keyword studying that is used to trick the search engine to rank it as many times as the keyword variations are typed. In the end results, it has made most users not to trust results from the SEOs since they brought a lot of irrelevant results. To avoid making such mistakes, it is important to implement your keyword strategy.

It is important to use the keywords that you are targeting in your web page in a keen focus of the searchers whom you are trying to attract to your page. It can be achieved through

• Mentioning of the Keyword in the title page
That is essential as it tells your searches as well as the search engine what your page is all about.

• Meta Description
Do not forget this as it acts as a boost to your ranking in the search. Here we are targeting the users, and a good description is essential as it helps click through rate.

• Place the Keyword in The Main Headline
As you want your users and searchers to find a matching topic between the search extract and your landing stage page.

To target SEO, Keywords one should start by doing a thorough keyword search that is relevant for them and gives an overview of your website. List the keywords you have and group them. Following to that is to use your keywords as titles and headlines in your site. This si the most important thing to do as the manual and backward way of optimizing searches is being phased out as SEOs use superior search algorithms. This can be done through white shark media.

Many businesses now trust White Shark Media for optimizing their searches in the search engine operators. Many small and large companies that have had to receive its services truly appreciate. It has been able to lower the cost per conversion and increase in conversion by far three hundred and thirty-seven percent. White Shark Media is now a Google AdWords Partner.

Source: WhiteSharkMedia Blog