Category Archives: Record Deals

Jay-Z Gets Help from Long Time Friend Desiree Perez

Tidal has over 25 million tracks available for streaming and this count is continuing to grow. It is an impressive start for a company that has been taken over by a rapper that didn’t not really know the music streaming business.


Jay-Z, also known as Shawn Carter, has the ability to take over this business because he had the money to buy it. He did not, however, have any idea about what it would take to bring his business to fruition. He knew that he wanted to compete with other companies like Spotify and SoundCloud, but he did realize that he would have to do something different because he was offering a premium service. That is why he decided to bring Desiree Perez into the mix. She has helped him before when he needed to get Roc Nation Sports off the ground, and it appears that she is in place to help him again with taking Tidal to the next level.


The great thing about the relationship with Jay-Z and Desiree Perez is the connection that they have to the music industry. Desiree Perez, for example, has a Manhattan nightclub and she knows other musicians. She has the ability to connect with other celebrities and work deals that will allow Tidal to get exclusive content.


Jay-Z is also someone that is able to work his magic and get exclusive content as well. He is married to one of the hottest music artists in the business, and the release of the “Lemonade” album by his wife served as a great reminder to music fans that this is where the exclusive video and audio content could be found. It is these type of connections that allow Jay-Z and Desiree Perez to lure customers that may have otherwise overlooked a company like Tidal.