Category Archives: Women in Business

Marketing Lessons from Victoria Doramus

The marketing industry has drastically changed over the past decade. Many professionals struggle to advertise to clients effectively. Young people respond to much different advertising techniques than previous generations. With online marketing, it is possible to reach millions of people with a single video.

Companies need marketing experts more than ever. Victoria Doramus is a marketing professional with decades of experience in the industry. She recently gave a speech about the importance of advertising and shared basic marketing lessons for business owners.

Satisfied Customer

Victoria believes that a satisfied customer is the best advertising any business can have. With online products, some companies spend money on fake reviews to increase sales. Victoria thinks this tactic is unethical and a waste of money. A genuinely satisfied customer will go out of their way to tell others about the product or service offered.

Spend Money Strategically

Some business leaders wrongly believe that spending money is the best way to increase sales. Although spending money on advertising is essential, in today’s economy a more strategic approach is necessary. Victoria tells business owners to put advertising dollars towards converting potential customers. A business owner should understand where the potential customers are. For example, a business can have a much more effective advertising campaign on social media by advertising only to customers in a particular age group or income bracket.

Hiring Marketing Employees

Another critical aspect of improving marketing is hiring passionate marketing employees for a company. An employee should be excited about the product or service offered by a company. Advertising should be a part of the culture of any organization. From the moment a potential customer interacts with a company, a possible sale can be lost by poor customer service.

Other Advice

Victoria has had a successful career because she genuinely enjoys her work. She consistently tells students to enter a field they are passionate about. A true passion for work can make a substantial difference in a person’s success.

Reference: https://medium.com/@victoriadoramus

Visionary, Entrepreneur & Trendsetter: Doe Deere

Fashion Designer Doe Deere is more than the average entrepreneur. This woman has grown into becoming a visionary thanks to her brilliant way of thinking. She is the founder and chief executive officer of Lime Crime. This company/brand is one of the leading cosmetic lines in society today. The products are loaded with some of the most dazzling, vivid and dynamic colors. Deere has always had a knack for being a bit eclectic, but her cosmetics are now making a firm statement. The reason for going in this eccentric-route’s direction is because none of yesterday’s cosmetics offered such diversity. Her decision to introduce such bright colors was a no-brainer, which has paid-off in huge financial returns.

 

Though brands such as Revlon, Covergirl, Almay and L’Oréal have good products, these brands haven’t been introducing anything new to the market. Until 2008, the cosmetics industry had hit a plateau to some degree. Since its inception, Lime Crime has brought new life back into this exclusive field of work. Every square-inch of the color-spectrum is being covered here. Lime Crime’s dynamic range of colors consist of red velvet, pink velvet, alien (neon green), utopia (neon blue), cement (gray), black velvet, wicked (blood red), shroom (burgundy), scandal (intense plum), bleached, riot, rave, cupid (pink) and many others. This brand even takes it further by offering lipsticks that glisten and glimmer. This includes:

 

  • Zenon (gold)

 

  • Posh (deep purple)

 

  • Pansy (electric purple)

 

  • And others

 

 

Why did Doe Deere choose to go the cosmetics route? Deere chose this specific route because it was something that she already love doing. As a child, she would dress in some of the most flamboyant of colors. She dibbed and dabbed in fashion for while, and she attended F.I.T. in New York City. Her first fashion line was introduced back in 2004. Ebay was the platform of choice and she found some success. Deere spent most of her time cutting, sewing, fabricating and modeling her own clothes.

 

Lime Crime was intended to be a complimentary to her now dunked fashion line. The products are certified vegan, they’ll glide on smooth, they’re animal cruelty-free, and they’re touch-proof. All in all, Doe Deere is definitely one of the top innovators in cosmetics of the new millennium. Learn more:  http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur