Don Ressler and Adam Goldenberg Invest in Quality Fashion Intelligent Beauty




Don Ressler and Adam Goldenberg are not only entrepreneurs but also, successful investors who have conquered the fashion industry. Don Ressler started off as a businessman when he established Fitnessheaven.Com. In 2011, the firm was bought by Intermix Media. Don merged with Adam Goldenberg who was the then Chief Operating Officer of Alena Media at 19 years old. Although the company made over millions, News Corp purchased it in 2005. Adam and Don were left out of the profit sharing business hence their decision to quit the business and form their company. Having known that they had excellent marketing skills especially online, they formed an advertising agency. The two held a meeting with the former team of Alena and developed strategies for the success of the company. Adam’s living room was their office. Brand Ideas was the name of the enterprise, but after two weeks, it became Intelligent Beauty.






Intelligent Beauty traded and harvested enough profits to form another company called DERMSTORE. DERMSTORE was a skincare cosmetics shop which offered its services online. Two years after its formation, it gave life to SENSA, a weight loss system. SENSA employed Dr. Alan Hirsch who was in charge of product development. The two companies never released profit statements though they made so much according to the growth reports. In 2008, the firm received a donation of $43 million from Crossover Ventures, a technology company.






Having launched two companies from its commencement, Intelligent Beauty founded JustFab in 2010.JustFab accepted a donation of $33 million from Matrix Partners, which Don Ressler negotiated. Joining the team as President of the company as well as Creative Director was Kimora Lee Simmons. By December of the same year of formation, the company had registered four million people. In April 2012, JustFab announced its six million membership mark. Adam and Don Ressler raised another round of funding leading them to secure $76 million. The amount was generated from Rho Ventures, Crossover Ventures and Matrix Partners.






Don Ressler and Adam Goldenberg discovered that through the success of JustFab in the first two years of operation, the firm started poaching investors hence its expansion in new markets. Since most of their clients were parents, JustFab invested in Fabkids in 2013. It also purchased European Online Fashion site called The Fab Shoes. End of 2013 marked a huge success for JustFab in Europe as it had acquired 3 million members. In October the same year, JustFab generated Fabletics. This marked the beginning of a high-quality athletic wear portal co-founded by Kate Hudson. The line focuses on providing athletic wear in all sizes for a healthier and comfortable lifestyle.


ApparelNews covers more about the brand Don Ressler and Adam Goldenberg are trying to build on their news tag page here:

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