Flavio Maluf of Eucatex Uses Eucalyptus to Manufacture Building Materials

Human resource management entails dealing with different from diverse backgrounds and cultures. For most business professionals, this is a key responsibility that should be carefully implemented for success. While dealing with people in business may seem profitable, it is a challenging task because different people harbor strange personalized characters. For a successful business, however, this is part and parcel of every successful day. As a leader in an organization, Flavio Maluf has executed excellent people skills to the growth of his family business, Eucatex. From handling family egos to emotions and diplomacy, Maluf has been on the forefront of streamlining the business to one of the leading suppliers in Brazil.

 

Background

 

Through focusing on the day to day activities of Eucatex, Maluf drives the business to executive levels of production. The company that uses eucalyptus in production is eco-friendly in manufacturing building materials from tiles to ceilings and cardboards. In delicate situations that call for meetings and advice, Maluf has always chaired board meetings to spearhead the company’s mission of producing excellent services and products for the people of Brazil. His strong academic background honed his leadership skills. Following a keen observation in most companies in the current generation, the use of technology in business is vastly growing. As a leader in Eucatex, Maluf has initiated the same use of technology in production. In return, Eucatex has always maintained a consistent supplying behavior to most of its clients.

 

Contribution

 

Maluf is a head cheerleader in business. Through vast entrepreneurial skills, he has dealt with different people from various backgrounds. He understands the nature of employees and that is why he has managed to maintain a healthy working environment in the multi-billion groups of companies. From his articles on blogs, Maluf encourages entrepreneurs to embrace the use of technology in business. According to him, technology will lead entrepreneurs to a new advanced era of production. Maluf speaks from his experience at Eucatex, a company that has progressively developed due to the use of advanced technology over the years. Maluf also encourages entrepreneurs to focus production on the demands of youth. He advises that the youth make most of the population in the world. It, therefore, means that the youth define the market target and niche.

 

 

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