How Roberto Santiago Manaira Shopping Mall Came into Being

As one of the largest and most popular entertainment, shopping and dining destinations in the bustling Brazilian city of Joao Pessoa, the Manaira Shopping Mall is a familiar place to just about anyone who lives in the region. Since opening in 1989, the mall has become a prime place for local residents to not only socialize shop and have fun but to take care of business. While exploring the mall, it is easy to overlook just how ambitious the project was. By learning more about its development as well as about Roberto Santiago, the man behind it, you will quickly see that it was a long time coming.

Roberto Santiago didn’t start out life dreaming of owning a shopping mall. Born in July 1958 in Paraiba, he always had a natural talent for writing. Later, he would also delve into directing and producing. A well-rounded man, Roberto Santiago also has many hobbies and pastimes, with motocross and bowling being among his favorites. Although he started out writing and even operated a successful blog, he decided fairly early on to get an education and to break into the world of business. To make this happen, he earned an undergrad degree from Pio X Marist College and a degree in business administration from University Center of Joao Pessoa. Learn more on Mundo Do Marketing

The ambitious young man didn’t have the means to purchase prime real estate right away. First, he took a position at Cafe Santa Rosa. Later, after accumulating some savings, he was able to invest in a local cardboard manufacturing company. This paid off well for the aspiring entrepreneur, who earned good income through this venture. He used much of the money that he saved from that to purchase a prime plot of land right in downtown Joao Pessoa. This is where Manaira Shopping Mall stands today.

Roberto Santiago didn’t want to just offer another boring mall to local residents, so he filled his with all kinds of great features. Its more than 280 shops are joined by a video game arcade with more than 200 machines; a bowling alley; a fitness center; a movie theater with 11 screens and stadium seating; and Domus Hall, a rooftop, two-story exhibition hall that can accommodate more than 8,000 people for special events.

Without question, Roberto Santiago has already left an indelible mark on Brazil. He’s still very young, so he doubtlessly has many more things in store. Read more articles on exame.com

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