Marketing Lessons from Victoria Doramus

The marketing industry has drastically changed over the past decade. Many professionals struggle to advertise to clients effectively. Young people respond to much different advertising techniques than previous generations. With online marketing, it is possible to reach millions of people with a single video.

Companies need marketing experts more than ever. Victoria Doramus is a marketing professional with decades of experience in the industry. She recently gave a speech about the importance of advertising and shared basic marketing lessons for business owners.

Satisfied Customer

Victoria believes that a satisfied customer is the best advertising any business can have. With online products, some companies spend money on fake reviews to increase sales. Victoria thinks this tactic is unethical and a waste of money. A genuinely satisfied customer will go out of their way to tell others about the product or service offered.

Spend Money Strategically

Some business leaders wrongly believe that spending money is the best way to increase sales. Although spending money on advertising is essential, in today’s economy a more strategic approach is necessary. Victoria tells business owners to put advertising dollars towards converting potential customers. A business owner should understand where the potential customers are. For example, a business can have a much more effective advertising campaign on social media by advertising only to customers in a particular age group or income bracket.

Hiring Marketing Employees

Another critical aspect of improving marketing is hiring passionate marketing employees for a company. An employee should be excited about the product or service offered by a company. Advertising should be a part of the culture of any organization. From the moment a potential customer interacts with a company, a possible sale can be lost by poor customer service.

Other Advice

Victoria has had a successful career because she genuinely enjoys her work. She consistently tells students to enter a field they are passionate about. A true passion for work can make a substantial difference in a person’s success.

Reference: https://medium.com/@victoriadoramus

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