Martin Lustgarten and Further Selling Tricks

You want to make a high profit on your good or service. The cleverest businesses take something very unpopular and make it very popular. The best business is a function that converts the input (unpopularity) into the output (popularity). The trick is in knowing how to do this properly.

Make a list of the things that are unpopular with most people. Warren Buffett identifies this as the foundation of his investment success. Examples might be pain, working, outdoors, fasting, selling, saving, deep thinking, religion, math, science, foreign languages, moving frequently, black races, brown races, volunteering, studying for long hours, and obeying. All of these things should be what you invest in. You will face little competition for buying these sorts of things. An example is businesses that outsource their manufacturing to China. Brown people who speak a strange language are not as popular because of unconscious biases that many investors still have. Steve Jobs and Apple profited greatly from exploiting those biases.

The next step is to figure out what people are desperately craving. This is what you should turn your investment into using your business model. Pleasure, leisure, indoors, eating, buying, debt, shallow talking, irreligion, art, philosophy, familiar languages, not moving, white race, getting paid, not studying, and rebelling. All of these things are what you should be selling if you want to profit. How do you turn something unpopular into something popular? It requires clever marketing and business methods.

Steve Jobs saw that Chinese people are unpopular. He knew the biases that American electronics manufacturers had about outsourcing work. He exploited it, and had the Taiwanese company Foxconn build little shiny computers that Americans would be obsessively addicted to. The next thing is history. The Apple iPhone turned Apple into one of the world’s largest companies.

Martin Lustgarten likes to apply economics to solve problems. He likes sharing investment tools from the best and brightest in the industry with his clients. If you want to profit, Martin is the one to contact.

Martin Lustgarten can be reached at his Linked In account. He looks forward to hearing from you.

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