The Aspire, By Boraie Development, Anchors New Brunswick’s Renewal

Just steps away from the New Jersey Transit Train Station and overlooking Rutgers University, you will discover The Aspire, a 17-story residential luxury high-rise building offering 238 spacious apartments, that introduces elements of the Manhattan lifestyle to New Brunswick, New Jersey. The Aspire, privately developed by the Boraie Development, LLC, is one of many projects that anchor a 40-year commitment by investors to redraw the residential, academic, and commercial landscape of downtown New Brunswick.

According to a January 2015 article published in the NJ Spotlight, confidence in the emerging potential of downtown New Brunswick began in 1975, when Johnson & Johnson, one of many global pharmaceutical companies located in New Brunswick, made a major commitment to stay in the city. Although the urban renewal has been excruciatingly slow, downtown New Brunswick continues to rebound under the influence of the New Brunswick Development Corp. (Devco), private development firms on, the mayor’s office, and Rutgers University. Wasseem Boraie, Vice President of Development for Boraie Development, LLC, credits New Brunswick’s leadership stability and the recent athletic and academic success of Rutgers University for the downtown turn around. According to Boraie Development, millennials desire for ease of transportation, economic incentives and a friendly live-work-play environment make New Brunswick and his centerpiece development, The Aspire, the right fit for residents and potential newcomers.

The features and options of The Aspire on, which include a lounge and catering kitchen, yoga center, on-site parking, and concierge service, make this the premier address for luxury in New Brunswick. According to Boraie Development, potential renters who value the above-mentioned amenities available in this high-rise luxury residence have overwhelmed the leasing office. There are several well-appointed floor plans, from studio to two bedroom apartments, offered at The Aspire. In addition, all units feature oversized windows with spectacular views of downtown New Brunswick, and include an array of gourmet kitchens with custom cabinets and state of the art appliances.

The city offers a sophisticated lifestyle with a wide variety of upscale restaurants, an art district with several art galleries and theatres. In addition, numerous projects continue to add to the city’s renewal, including a city center project consisting of office and research space, several hundred housing units, and retail opportunities called The Hub. Boraie Development also plans to break ground in the near future on a commercial site intended to attract additional tech and biological science firms that can profit from the proximity to Rutgers University. 

Leave a Reply