You can’t fix a bad online reputation… or can you?

Online Reputation Management & Using The Search Fixers

Having a bad reputation could be costly, and it could be so damaging that it can be difficult to reverse. And as a result, more issues can appear overtime. A good example of this is how United Airlines had to pay around $180 million to undue a bad reputation. For some companies, paying this amount of money would cause bankruptcy easily.

The bad reputation of United Airlines happened after an unfortunate incident with a musician named David Caroll. When he was boarding a flight with them, he noticed that his guitar was slung around in the loading area. Afterwards, he reached out to United Airlines for compensation in guitar repairs, he exhausted all communication lines, and he still wasn’t rightly compensated. So, he created a song about this called “United Breaks Guitars” which became a great hit. As a result, stock fell significantly with United Airlines after the song became a hit over the media. So the bottom line is a bad reputation, whether it’s due to unhappy employees, corporate scandal, or bad customer service, can be very bad for business.

Having unhappy employees can lead to a bad reputation too. For one, no one wants to spend money at a business where it’s apparent an employee doesn’t want to be there. The apparent look on the employee’s face could soar the customer’s shopping/dining experience.

Because of this it’s important to ensure happy employees and customers. With employees, incentive programs should be offered. Also, the manager/owner should talk with the employee to find solutions in making working there more positive for them. And with customers, it’s important to pay more attention to customers so if an unhappy customer is immediately noticed, the manager/owner can resolve the problem as soon as possible, or at least before the customer leaves the business. So rather it’s hearing a negative review of the food if at a restaurant, or the customer dealing with a crying child, for instance, the manager/owner can take measures as soon as possible in making the customer’s experience as pleasant as possible. Another plate of food along with a discount would help, and a coloring book with colors can be given to the child to ease the crying.

These type of tips can be helpful with online reviews as well. Upon observation, responding immediately in making things better would resolve some negative issues. Also, businesses can check their online reputations on a software like RepRevive.com to respond accordingly with any bad reviews. Being caring and offering solutions would change negative search results for the better. It’s also a good idea to discuss possible solutions with stakeholders who may have some answers.

About The Search Fixers

Otherwise, hiring professional consultants in reputation management is an excellent choice. The Search Fixers is one of these team of professionals who specialize in the repair of online reputation. Additionally, they are currently offering a 30% discount off the first month of service.

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